Chief Marketing Officer
Pete grew up in the greater Boston area, beginning his professional experiences working at Sudbury Extended Day programs and coaching 5th grade CYO basketball as a freshman in high school. After graduating with a Bachelor’s Degree in Business Administration from the George Washington University in 2009, he continued to pursue his passion by directing a basketball camp in gang-riddled areas on the south side of Chicago, IL. Berman was then brought on as an intern with the Events Team at the United States Soccer Federation (USSF) to help plan the U.S. Soccer team’s involvement with the 2010 World Cup in South Africa, and the 2010 Development Academy Playoffs and Finals tournaments. In 2011, Berman opened a satellite office for USSF in New York City as a member of the Professional Referee Department, to spearhead an effort in conjunction with Major League Soccer (MLS) aiming to manage and develop officiating at a level more comparable to the British Premier League, NFL, and other top-tier professional sports leagues around the world.
After the completion of the 2011 MLS season, Pete left USSF to create BMS2, LLC as the Co-Founder, President, and Chief Operating Officer. BMS2, LLC specialized in personalized sporting good products to be used at all levels of sporting competition. Berman’s involvement with BMS2, LLC provided him with his first experience as an entrepreneur. Despite the closing of this initial business venture, Berman was determined to build something new in a field more closely related to his lifelong interest in youth development. In 2012, he moved back to the Boston area where he coached boy’s basketball at Algonquin Regional High School, and volunteered with The3PointFoundation (tutoring and coaching youth basketball). During this career transition time, Pete met Marquis Taylor who was in the infant stages of developing a new business that combined all of his biggest passions (C4C).